Companies & brands · 2 November 2026 · Stefan Bensmo

VELO WRKS: VELO's New Can With Two Compartments and Two Flavours

VELO WRKS is VELO’s new range where the can is split into two compartments, each with its own flavour. The first release, Drop 1, came out in Sweden on 2 November 2026 with three cans. All have 8 mg of nicotine per pouch and cost SEK 52.99.

Three cans, six flavours

Front of the cans. Image: SnusBattle.

Each compartment holds ten pouches. The idea is that one side is a familiar flavour and the other something unexpected: raspberry and lime next to strawberry and basil, orange next to lemongrass and ginger, cardamom and vanilla next to red miso. You can stick to one side or switch between them.

Key facts

From 9 November the cans are also available in a Box version at Haypp. How it differs from the regular can has not been communicated.

What does WRKS mean?

VELO is launching the range with the line “Something new is in the WRKS” – a play on “in the works”. On velo.com, WRKS is described as a platform for new ideas and unexpected combinations. Both the name Drop 1 and the word platform point to more releases.

BAT registered VELO WRKS as an EU trademark back in March 2026, seven months before the launch. The registration covers all of class 34 – not just nicotine pouches but also e-cigarettes, heated tobacco products and nicotine strips (EUIPO). That does not mean such products are coming, but the name is protected for them. More on how tobacco companies use trademark filings in our overview.

The launch at House of VELO

On 5 November VELO is hosting an evening at House of VELO, Grev Turegatan 8 in Stockholm, under the line “Something new is in the WRKS”. The duo Rebecca & Fiona play from 19:30 to 23:00, followed by an afterparty at Sturecompagniet with MoBlack until 3 a.m. Both require registration and have a 25+ age limit with ID checks at the door (VELO, VELO).

Our read The set-up follows Swedish rules. Manufacturers may not sponsor public events, and marketing of nicotine products may not target or show anyone under 25 (Act 2022:1257). A company-run event with registration and a 25+ limit is a way to still build an experience around a launch.

The novelty is the can, not the nicotine

Among the roughly 2,250 products on SnusBattle, the WRKS cans are the only ones with two compartments. The flavours are unusual too: red miso appears in no other product, and cardamom and basil in one other each.

The pouch itself is familiar. 8 mg per pouch is VELO’s most common strength – 25 of 52 active VELO products sit there – and just below the 9.6 mg median for white pouches. Weight and format match the regular slim range.

More expensive than regular VELO

A can costs SEK 52.99, or SEK 46 each when buying 30 (Snusbolaget). VELO’s regular range starts at SEK 33.99 at Haypp. Same nicotine, same pouch – but a premium for the format and the flavours.

Interest in VELO launches tends to peak early. VELO Shift was searched 6,600 times a month on Google in Sweden when it launched in October 2025 and has since settled at 1,300–1,900.

The flavours make the range exposed to new rules

Sweden has no flavour ban, but flavour may only be highlighted in marketing as product information, and all marketing must show particular moderation (Act 2022:1257). In Denmark only tobacco and menthol have been allowed since 1 April 2026, so none of the cans can be sold there (Danish Ministry of the Interior and Health). In the EU, eight member states want flavour bans in the new Tobacco Products Directive, and the Commission is aiming for a proposal in December (Vejpkollen).

A range built on unusual flavours is the kind of product that is affected first if the rules tighten. More in our article on the eight EU countries and TPD3.

What BAT is testing

Our read WRKS works as a lab on the shelf.

• Easier to try something new. Red miso is a big step for most people. With cardamom and vanilla on the other side, there are always ten pouches to fall back on.
• Drops instead of range. “Drop” comes from streetwear and sneakers. Recurring releases create news without growing the range permanently, and a dedicated event turns WRKS into a campaign rather than a product.
• Paying for the experience. With the same strength and pouch, the premium tests what consumers will pay for format and flavour.

The risk is that half the can goes unused if one side does not appeal, and that the novelty wears off quickly. In 2025, 139 variants left Snusbolaget’s range while 278 new ones came in (breaking through the noise). WRKS faces the same range reviews as everything else.

Frequently asked questions

What is VELO WRKS? A range of nicotine pouches from VELO (BAT) where the can has two compartments with different flavours. The first release is called Drop 1.

What does WRKS mean? A play on “in the works” – VELO’s own line is “Something new is in the WRKS”.

How strong is VELO WRKS? 8 mg of nicotine per pouch, 11.4 mg/g. The can is labelled Strong with three of six dots.

How many pouches are in a can? 20, ten in each compartment.

When did VELO WRKS launch? On 2 November 2026 in Sweden. The Box version follows on 9 November.

See also product innovation in nicotine pouches, ZYN vs VELO and VELO Crispy Peppermint.